2011 Predictions for Analytics

December 4, 2010


There is no lack of predictions around this time of the year, so the timing of IIA’s 2011 Prediction for Analytics conference call was a perfect reason for me to summarize the briefing. Without further ado (I added #10)…

  1. With even modest economic growth in 2011, the use of analytics as a competitive differentiator in
    selected industries will explode.
  2. The gap between analytical innovators and those who do not invest in analytics will widen in high profile
  3. The roles of marketing, sales, human resources, IT management, and finance will continue to be
    transformed by the use of analytics in 2011.
  4. 15 Chief Analytics Officers (CAO) will be appointed in 2011.
  5. The availability of strong business-focused analytical talent will be the greatest constraint on
    organizations’ analytical capabilities in 2011.
  6. Database capacity, processor speeds and software enhancements will continue to drive even more
    sophisticated applications of analytics in 2011.
  7. Newer analytical methods in the areas of text analytics, survival mining, time series mining, net-lift
    modeling, and data visualization will grow in use in 2011.
  8. Consolidation of analytics software players will continue; entry of specialized analytics software and
    service providers will accelerate.
  9. Regulatory and privacy constraints will continue to hamper growth of marketing analytics.
  10. Analytic professionals will be more versed in problem definition, data integration, and data visualization techniques along with the required quantitative skills.

You can download the detailed predictions in PDF format or listen to the briefing.

The International Institute for Analytics (IIA) is dedicated to the advancement of analytics in everyday business practices. Under the direction of Tom Davenport, IIA brings together the world’s leading analytics practitioners and researchers to provide unique insights to both business and IT leaders on the most current research findings and industry best practices. Learn more about the Institute

Visualizing the BP Oil Disaster

June 7, 2010

Anyone with access to a TV or Internet connection can see live footage of the millions of gallons of oil gushing into the Gulf of Mexico.  It is an unbelievable spectacle but hard to put into perspective until you see the breadth of the oil spill on a map. It is nearly 50 miles out at sea but the devastation is horrific and will be felt for years to come.

Type in your own address to “move” the oil spill to your location to understand the impact in your area. I happen to live on the coast of Lake Erie and the spill is already bigger than the entire area of this Great Lake. Mind boggling to say the least.

15 Things You Didn’t Know About Urine

June 3, 2010

It has been a while since my last post and what better way to start off the summer with a visualization about pee.   I suddenly have the urge to go to the bathroom…

15 Things about Urine
[Source: Medical Billing and Coding]

The Art of Listening, Learning, and Sharing

February 11, 2010

Doing my usual morning research when I stumbled upon The Conversation Prism.  It is truly an excellent visualization of social media wrapped up in one succinct package.

Using the Conversation Prism , we can visualize and map the shifting landscape of social networks and micro communities to observe and conduct our initial fieldwork through digital anthropology. The process reveals everything, from measurement opportunities to participation strategies to the specific infrastructure changes necessitated by the new proactive and reactive process of engagement in the social Web.

Check out the versions that preceded the final visual as well.  Neat to see how the ideas and workflow progressed.

It would be very interesting to see how this prism changes over time possibly by having the “petals” change color or fall off when new emerging technologies, innovations, processes, or ideas are introduced – changing or replacing the old.

The Conversation Prism by Brian Solis and Jesse Thomas

The Making of the NYT’s Netflix Graphic

February 8, 2010

The New York Times recently published an article, “A Peek Into Netflix Queues“, examining the Netflix rental patterns by neighborhoods in U.S. cities.  It is a very cool interactive visualization – check it out.   SND (Society for News Design) posted this article explaining how it was done.    Great behind the scenes explanation relating to data, design, and interactivity!

Charting The Beatles

January 22, 2010

I am a huge fan of the Beatles so I was completely shocked when I stumbled upon a site with a section devoted to exploring the Beatles music through information graphics.   The below info graphic is a visual depiction of songwriting contribution from 1963 – 1970.    You can see other visualizations from Michael Deal’s site as well (Song Keys, Working Schedule, Self Referencing Songs).   Ringo was responsible for only two songs, but they were good ones.

It would be interesting to see what the 70s looks like!

There is also an open collaboration project exploring the music of the Beatles through information graphics too.

Have a nice weekend!

Employment Future Visualization

January 19, 2010

NPR has an interesting information visualization comparing 2008 employment levels with those projected in 2018.   Interesting to note that the Management, Scientific and Technical Consulting Services sector within the Professional and Business Services industry has the largest increase in employment.

Check out the interactive chart on the NPR site.    Do you agree or disagree with their projections?

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